Data handling
Your baby's data is yours.
Plain-language explanation of what we collect, what we don't, and why. Xoul is a personal organizer for your household — not a medical device and not a covered entity under HIPAA. Full legal text: Privacy Policy.
Our principles
Four commitments about data
Minimal collection
We collect only what Xoul needs to work: your household log entries, your account email, and anonymous usage analytics. We don't collect location, contacts, or browsing behavior.
No ad targeting
We run no ads. We don't share your data with ad networks or data brokers. We don't profile you for behavioral targeting. We charge a subscription because that's how we make money — not data.
No selling
We don't sell personal data — including infant feeding and sleep logs — to any third party. No exceptions. This isn't just a policy statement; it's why we chose the subscription model.
Local-first sync design
Log entries are stored on your device and synced to our servers only for multi-caregiver sharing. We designed the data model to minimize what needs to travel over the network.
Transparency
What we collect and why
| Data type | Why we collect it | Retention |
|---|---|---|
| Household log entries (feeds, sleep, diapers, notes) | Core product function — shared log across caregivers | Until you delete, or 90 days after account deletion |
| Account email address | Authentication and password reset | Until account deletion |
| Baby name and age range | Personalize sleep window estimates for age | Until account deletion |
| Anonymous usage analytics | Understand which features are used, improve the product | 90 days aggregated, then deleted |
| Subscription status | Determine which tier features to enable | Until account deletion |
Explicit non-practices
What we don't do with your data
No ads
We run no advertising on the website or in the app. Your log data is never passed to ad networks.
No data sale
We don't sell personal data. Not to data brokers, not to research aggregators, not to anyone.
No HIPAA claims
Xoul is a personal organizer, not a covered entity under HIPAA. We don't claim HIPAA compliance because we cannot — and false compliance claims would be worse than saying nothing.
Full legal text
Need the formal version?
This page is plain-language. The complete legal Privacy Policy governs your rights.
Read the Privacy Policy